YSMN by Yasmin de Christie

Born from a deep love of quality and timeless design, YSMN was founded by designer Yasmin de Christie out of a personal frustration: walking into stores and falling in love with silhouettes, only to discover they were made from cheap, synthetic blends. As a self-confessed material purist who always checks the inside label before the price tag, Yasmin saw a gap in the market for pieces crafted from 100% natural, premium fabrics, designed to last, to breathe, and to evolve with you.

YSMN is a celebration of minimalism, elegance, and longevity. Our pieces are designed to help you build a wardrobe you love, one you can shop from over and over again. We believe in reducing fashion waste by investing in garments that don’t follow trends, but transcend them. Every collection reflects our values: clean lines, perfect tailoring, and a commitment to sustainable luxury.